Hoffeld introduces the concept of the Six Whys, which are critical questions that potential buyers need answers to before making a purchase. These questions focus on why they should change, why now, why your industry, why your company, why your product or service, and why they should invest the money.
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Complete summary of the science of selling.
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These are questions like “What do I really want?” or “Should I change careers?”
The more grounded you are with the answers to these important questions, the better able you are to reach your true goals.
When users first encounter your product or service, they often don’t know much how it works, what it looks like, how much it costs… Sometimes they don’t even know what it does! Make sure you leave no such blindspots, because transparency and information breed trust. The more information about the...
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