Related: 3 Strategies for Hacking Happiness
"We've shown in our research that giving money to others actually does make people happier," said Michael Norton, an associate professor of marketing at Harvard Business School and author of Happy Money: The Science of Smarter Spending . "One of the reasons is that it creates social connections. If you have a nice car and a big house on an island by yourself, you're not going to be happy, because we need people to be happy. But by giving to another person, you're . . . creating a connection and a conversation with that person, and those things are really good for happiness."
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A new study involving 788 participants showed that those who donated money were happier than people who kept the money for themselves. Those people who opted for prosocial rather than personal spending were most happy when this decision was made for them.
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