If you're not a professional, don't pretend. Also, don't discuss topics that should only be discussed with experts, such as medicine or finance.<ul><li class="ql-align-justify">Ask yourself this question: What can I bring with my post?</li></ul>For example, share your experiences.You should spend time on saving it for your audience. Don't use the most obvious options - Google or chat GPT.Offer something new with every post for your audience.

Mind Your Expertise

This can be a call to action on signing up for a newsletter, downloading a freebie, and such.Your goal is to keep as big a portion of this traffic as possible.

Add CTA (Call-to-action)

Read (and edit) your text several times:<ul><li class="ql-align-justify">Read the whole post in one go</li><li class="ql-align-justify">Format it, and add elements (images, videos, etc.)</li><li class="ql-align-justify">Check for typos, grammar, language, and facts</li><li class="ql-align-justify">Read it once more</li></ul>Once you finish, read the post out loud. This will help ensure that it sounds clear, natural, and nice.

Editing Process

Start with a plan. After that you can split the big deal – the whole text into small little pieces. What to use:<ul><li class="ql-align-justify">Common sense (your feelings). Think what will be useful for your audience.</li><li class="ql-align-justify">Competitors. Look for their outlines. What had they included?</li><li class="ql-align-justify">AI. Ask to make the plan for the best article about this theme and include all what can be useful for the audience</li></ul>Combine all methods and make a great outline

Outline

You should try to write the absolute best post on the theme on the internet. You have to beat all others to not only be on the first page of the search results, but also in the top 3.

Always Try to Be the Best

Split a big text into steps, rankings or a pull of opportunities. Search engines likes it and so do people.You can turn almost every topic to this format. And don't forget it's easier to write.

Create Listicles

Pretend you're talking to a friend. (From the author. In my mind, sometimes you should talk to your granny, your kid, or your school teacher – it depends.)

Communication Tone

All blogs look the same. Use something personal, something fresh, something that can only be in your blog and in your text.

Make it Different

Study more, research more, dig deeper. Find, read, and share useful information, and in the end, become an expert.

Experience and Expertise

Expertise doesn't necessarily mean complexity. Your writing should be clear and simple. The best way is to write for 8th grade students.

Simplify

Don't forget to use, if it's appropriate:<ul><li class="ql-align-justify">Tables</li><li class="ql-align-justify">Lists</li><li class="ql-align-justify">Code blocks</li><li class="ql-align-justify">Images</li><li class="ql-align-justify">Videos</li><li class="ql-align-justify">Gifs</li><li class="ql-align-justify">Before/after</li><li class="ql-align-justify">PDFs and other files</li><li class="ql-align-justify">Even music</li></ul>

Format the Text

Simply link to the study or research being referenced for the data. Always include a link to the source.<ul><li class="ql-align-justify">Also, be sure to include links to your own posts. This helps readers find related information, stay on your site longer, and discover new information.</li></ul>I have also written <a href="https://dsta.sh/VJLyffJF6TUy6icy5">about the importance of links.</a>

Using Links

Use the short version of your article for people who are too busy to read the entire text. Then, follow it with a longer story that includes all the details.

2 In 1

Your post should solve someone's problems.Choose topics based on data.<ul><li class="ql-align-justify">Google Recommendations﻿: Turn on incognito mode and start searching for your keyword. Use suggestions or "people also ask" on the search page.</li><li class="ql-align-justify">Competitors﻿: Analyze themes from archived articles.</li><li class="ql-align-justify">Google Trends﻿: Explore the most trending search terms in your niche and find related topics.</li></ul>

Choose a Topic

To succeed you should try harder and make a lot of tries, more than a hundred or a thousand.

Repeat Million Times

Make sure to bring tons of images, graphics, and videos into your posts. It's the way people will love your contentYou can make charts or infographic in Canva or even Excel. Don't leave people without visual information – it helps a lot to state your text...I've wrote about images for your articles – <a href="https://dsta.sh/9fa3fes45GjNveDs7">how to get and what to share</a>

Think of Visual

Tell readers exactly what they can expect to read in your post. Use your feelings, Google search for competitors' sites and AI to find a good, short headline. Combine them to find something brilliant.Some additional ideas <a href="https://dsta.sh/1sT8GP8A4DHgCPwP9">about headlines</a>

A Catchy Headline

We have some popular templates: interview, list, guide, infographic, and so on. You have to pick something up before the creation process.You can Google your theme and look for your competitors. What format did they choose to be on the top?

Think About the Structure

Don’t add anything that doesn’t belong to your blog post. So, cut everything that doesn't help to your goals.

Cut Jargon Out

This is not your typical growth hack BS guide. Instead, I will show you what actually works right now—step by step. Long gone are those days when you could just write random posts about yourself or…

Communication Tone

Similar ideas to Communication Tone

Like Talking to a friend

The Art of Communication

Authority should always be questioned