Pitching involves mainly the fact of making somebody else contribute to a certain activity, by inviting them to do so.
Studies have shown that individuals tend to feel more involved and, therefore, do more, whenever their contribution is actively requested.
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Whenever people feel that they have created or, at least, helped create something, they tend to become even more involved in that very activity that led to the creation of their possession. Furthermore, they try to find new solutions and ideas to improve their creation.
If you make things more laborious, the consumers will value them more.
In the 1950s, a US food company wanted to sell more of its brand of instant cake mixes. They were advised to replace powdered eggs with fresh eggs because the all-instant cake mix makes baking too easy. It undervalues the labor and skill of the cake maker.
Research shows that more than 50% of American workers feel disengaged at their jobs.
Research also shows that motivation is very important to feel engaged. Motivation predicts career success better than intelligence, ability, or salary.
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