Qualitative Research
Focuses on understanding concepts, thoughts, or experiences through non-numerical data, such as interviews, focus groups, and content analysis.
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A research methodology describes the techniques and procedures used to identify and analyze information regarding a specific research topic. It is a process by which researchers design their study so that they can achieve their objectives using the selected research instruments.
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Similar ideas to Qualitative Research
Key Concepts in Psychology
Psychology is about more than just information and facts. It's about gaining a deeper understanding and increasing our self-awareness.
- Information and data (can refer to the information gathered in psychology through talks, observations (interviews), and numerical data (from experiment...
Qualitative research
- Aim: to generate exploratory insight from unstructured datasets
- Abductive methods: interview, focus group and observational or feld research
- Inquiry: seeks to answer narrative ‘what, how and why’ or ‘what if’ queries below ‘where’ and ‘when’
- Value: needs-driven decisi...
Qualitative research data is often referred to as unstructured, narrative, or ‘thick description’ data
Primary research involves direct engagement with the intended end-user or research subject population. (observation, interviews, focus groups, online chat rooms, questionnaires and surveys)
Secondary research involves reviewing and analyzing information from primary research activities. (do...
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