We Love A Good Story

The organic and unpredictable nature of conspiracy theories had led many researchers to investigate the cause of the phenomenon.

• Successful conspiracy theories always tend to invent a great villain, have a backdrop or a backstory, and a morality lesson that can be easily understood by most.
• Great stories are by nature more magnetic and appealing than the truth.
• Human beings think and understand in stories. For thousands of years, fairy tales, legends, anecdotes and mysteries have helped our brains make sense of the world.