How to Create a Content Strategy: Part 1
- Define the Goal - Formulate what you want to achieve from the content. The goal should be specific and measurable.
- Define the Target Audience - Create a portrait of the average buyer with their pain points and needs.
- Form a Key Message - Determine what exactly you want to convey to the audience through content.
- Develop Content Scenarios - Describe the types of materials you will create to achieve the goal.
1
0 reads
CURATED FROM
IDEAS CURATED BY
Content maker, writer, journalist. In love with sports. Read in Russian, English and a bit German
Description of work on content strategy from the Russian agency "Sdelayem"
“
Similar ideas to How to Create a Content Strategy: Part 1
How Do I Get Started with Inbound Marketing?
- Set SMART goals – Define what “success” is to you in order to guide your strategy.
- Define your ideal customer – Create
The Importance of Content Intelligence
A lot of marketers use content marketing in order to communicate with the audience and draw them in. The benefits include:
- Generating a deep understanding of your target audience and what they like based on data and analysis
- Helps you to create content that is centered around y...
Create Stronger Content Pillar Pages
Content marketing is one of the best ways to connect with your target audience, establish your company's authority and brand, and build the kind of trust that lets you lead people down the sales funnel to become converted customers.
One of the most effective ways to organize yo...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates