Heavy Buyers Don’t Drive Growth

Applies to products designed to attract and retain customers for the long term. They rely on high retention rates to grow.

Metrics to track: Growth rate, Churn rate, Retention

Rule of growth: Growth rate > Churn rate. The larger the difference, the fa...

The challenge with consistency is that it’s quite difficult to sustain. One strategy incredibly useful is Seinfeld’s “Don’t Break The Chain,” whereby on the very days you show up to work toward your goal, you mark an X on your calendar. Your objective then becomes very simple: Do...

It’s normal we don’t all know how to write a book proposal or run our own business. No one does when they first start. Instead of resting on the excuse that we don’t have some magical fount of necessary knowledge, we can get going on the what, and learn how as we go. Curiosity leads to long-term ...