Leveraging Social Proof

• Ever wonder why TV shows use laugh tracks. It’s so you know when to laugh.
• People will more likely say yes when they see other people doing it too. This is amplified in situations of uncertainty, where we look to others for cues on what we should do.
• Humans are social by n...

Helping others and showcasing their success stories creates a synergy effect, and helps one succeed in the long run. Ask people to be featured on your blog/site/podcast and collect their testimonials. It creates a body of work that other people (like clients of b...

• Understand customer needs deeply. Prioritizing customer experience begins with a deep understanding of their needs and preferences. Steve Jobs emphasizes starting with the customer to ensure a successful product. How can you better understand your customers’ needs tod...