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Sarcasm, Self-Deprecation, and Inside Jokes: A User’s Guide to Humor at Work
Humor and feedbacks
When delivering negative feedbacks, a good way to do it is by engaging humor.
This has two main consequences: on one hand, it makes criticism more memorable and on the other, it softens negative feedbacks.
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If you have ever met me, even for a split-second, you know I am someone who never takes anything too seriously. Life is just way too short not to laugh along the way. So needless to say I am a huge proponent of infusing humor into marketing and advertising.
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Key Ideas
Humor benefits to marketing materials
- Humor breaks down walls, shows personality a.k.a. shows a brand's human side.
- Humor is attention-grabbing. It is naturally colorful and origin...
What humor is, at its worst
- The wrong joke at the wrong time. It can make your brand look amateurish and unprofessional.
- If people think you’re cracking jokes for the sole purpose of getting more attention, you’ll be seen as exploitative rather than funny.
- Humor can cheapen certain ideas or make them be taken less seriously.
- In some cases, humor can be outright offensive.
Key areas to create value with humor
- Humorous touches can almost always improve a piece that is already valuable on its own.
- If you’re sure a joke is going to land, it can make an effective advertisement. Test variations of the joke with a small audience first; that way, you can be sure the humor doesn’t cross a line.
- Brand differentiation. For example, Oreo has long differentiated itself by offering a quirky, tongue-in-cheek voice across its social media platforms. This is especially effective in dry, or otherwise “boring” industries.
- Personal branding. Elon Musk, for example, has separated himself from his companies Tesla and SpaceX by cracking jokes and roasting people on his own account.
The humor effect is a psychological phenomenon that causes people to remember information better when that information is perceived as funny or humorous. In the following article, you will learn more about this effect, and about how you can take advantage of it in order to remember things more effectively yourself, or in order to help other people remember information that you want them to remember.
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The humor effect defined
The humor effect is a psychological phenomenon that causes people to remember information better when that information is perceived as funny or humorous.
The use of humor enhances people’s
Benefits of incorporating humor into learning
- Humorous information receives increased attention during the perception stage.
- Improved encoding. Our brain gives preferential treatment to humorous information when it comes to storing it in our memory.
- The use of humor serves as a distraction from negative emotions, such as anger or anxiety, that people might experience when processing certain information.
- Reading or viewing something humorous has a positive and energizing effect.
- Adding humor to the information that you are presenting can make it more interesting to others.
Different types of humor lead to different outcomes
The use of positive, nonaggressive humor is associated with
- improved learning outcomes,
- a relaxed learning environment,
- better student evaluations,
- an increased motivation to learn,
- improved information recall,
- an increased degree of student satisfaction throughout the learning process.
The use of negative or aggressive humor, especially if aimed at particular students, will produce the opposite effect.
Studies have shown that a sense of humor can improve your mental and physical health, boost your attractiveness, and improve your leadership skills.
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Key Ideas
What Humor Is
The three major approaches on what humor is and where it comes from:
- The relief theory claims that laughter and humor are a way to discharge psychic energy.
Humor As A Life Skill
- Reframing a negative event in an amusing light doesn't allow the negativity to trigger a depressive episode.
- People who score highly in certain types of humor have better self-esteem, are more positive, have greater self-competency, more control over anxiety, and better performance in social situations.
- Laughter can boost cardiovascular health and lower heart rates, blood pressure, and muscular tension.
Types Of Humor
Researchers described four types of humor:
- Affiliative humor: this is the humor designed to enhance social bonds.
- Self-enhancing humor: this is similar to having a humorous, playful view of life in general.
- Aggressive humor: it happens when we are mocking others.
- Self-defeating humor: this happens when we favor jokes that are self-deprecating.