Punctuality as a Brand Promise

Brand value is the aggregate result of perceptions and mindsets. It typically translates into quantifiable metrics such as sales volume, equity, audience size, and market potential. 

All of the elements stated above allude to consumption, and therefore to a brand's sustainability performanc...

Brand Ambassador Programs are done by companies to promote its products by creating buzz through social networks and interpersonal skills of chosen brand ambassadors.

Brand ambassadors represent the brand during special events and even in-store making marketing efforts. This includes provid...

Fashion designers and jean makers also love indigo dye because unlike cheaply produced chemical dyes, this natural plant dye gets better with age. Instead of fading out to a tired, worn-out look, indigo’s organic qualities mean that it ages like leather.

Kojima, a town in Okayama, is home t...