Offering Free Bonus Points

The Goal Gradient hypothesis states that we push harder or are motivated to exert more by the fact that the goal is almost within reach.

The knowledge that the desired outcome or reward is almost attained is a ‘pull factor’ in our effort.

Marketers use this to nudge us towards buying a certain product or service, providing us with a goal that is almost within our grasp.

Example: When enrolled in a buy ten get one free coffee program, the person who has just one coffee to complete ten, is motivated...

A German study found that people were less likely to help out a complete stranger if the name was negatively rated in their minds, regardless of it being normal. An otherwise warm and trustworthy person can feel wrecked if there is repeated rejection simply due to their name, and is more ...