We all have a personal bonding style, which is based early on in life according to our upbringing and how we act, feel and think in a close relationship.
Attachment is our bond with our first caregiver, which is usually a parent. The style we form while growing up usually stays with us in adulthood and beyond.
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Social life can be full of uncertainty. Friends don't always smile back at you. Strangers sometimes look upset. The question is how you interpret these situations. Do you take everything personally or do you think there are reasons they behave that way that has nothing to do with you?
While most people tend to overcome socially ambiguity with ease, knowing it is unavoidable, other people tend to see themselves as perpetual victims. They believe that one's life is entirely under the control of forces outside one's self.
Electronic communication is efficient, but it's detached. Sitting at a computer screen, the need for tact and a respectful tone disappears.