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Some psychologists state that the denial of facts is frequently based on identity and belonging, not on ignorance and. If this is the case, changing minds would require more than proper reasoning.
The persons that denies scientific facts is most likely trying to confirm and defend their membership in something that they find meaningful. And once a group adopts an idea into its collective viewpoint, rejecting that idea becomes the equivalent to rejecting the entire community.
It states that people have 3 main psychological needs that support their motivation to engage in any behavior.
The social groups that people identify with tend to satisfy all these basic psychological needs
Cognitive dissonance is a negative, tensed emotional state that is caused by holding beliefs or behaviors that are inconsistent with one another.
Because cognitive dissonance brings discomfort, we try to escape it. There are 2 options to get rid of it: to change a behavior or to change a belief. Most people choose the second option.
This refers to the negative feelings that people experience when they feel their freedom is threatened in some way (for example, the government stating that they can’t shop, travel, or meet in large gathering as normal.)
If people find a belief or idea to be alarming, and even scary, that fear is a powerful motivator of denial.
Denial refers to the rejection or diminution of a phenomenon that has a large and even overwhelming body of supporting evidence.
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