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Homo Narrativus

Homo Narrativus

We, humans, seek stories.

We are essentially ‘story finders’ looking for meaning, narrative and shape in everything around us. We tend to not believe in improbable stories and tend to create story threads out of thin air, making them real and believable.

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It is the tendency to focus on successful narratives of influential leaders, who offer promising insights backed with credibility.

Stories built around individuals provide relatability and a sense of being in the shoes of the people involved, living in the narrative.

  • The popularity or fame of an individual or a piece of art (like a painting, song or a movie) alters how we perceive it.
  • The characteristics and behaviour of the people among whom fame spreads matters more than the actual merit or quality.
  • A study showed that more people li...

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