Cause And Effect

Most of us have a simple, cause-to-effect relationship with our surroundings and the events that unfold in our lives. We try to solve problems using a linear-thinking model, resulting in inconstant consequences. This is known as The Cobra Effect.

Linear thinking as...

We, humans, seek stories.

We are essentially ‘story finders’ looking for meaning, narrative and shape in everything around us. We tend to not believe in improbable stories and tend to create story threads out of thin air, making them real and believable.

When faced with difficult periods, like the pandemic we are all dealing with at present, individuals seem to tend to associate luxury goods to a greater safety level. 

Furthermore, research has shown that people believe to be able to distance themselves from danger only by purchasing...