Cause And Effect

Most of us have a simple, cause-to-effect relationship with our surroundings and the events that unfold in our lives. We try to solve problems using a linear-thinking model, resulting in inconstant consequences. This is known as The Cobra Effect.

Linear thinking as...

We, humans, seek stories.

We are essentially ‘story finders’ looking for meaning, narrative and shape in everything around us. We tend to not believe in improbable stories and tend to create story threads out of thin air, making them real and believable.

The 'Doorway Effect' occurs whenever we change our physical environment, as this results also in changing our mental environment. This is why so often when we enter a room in search of one item, we tend to exit the room with everything but that one item. In just a few minutes, we forget what i...