2: Most consulting companies do not talk about their work publicly other than for marketing purposes. The commercial calculation runs that it costs significant money in lost billing for people to do public facing work such as articles and conferences. Also it's foolish to share key t...

• Instead of talking to your audience, you need to talk with them. Participate in their conversations and become active participants.
• Do not invest all your time just in creating content, creating social media authority is directly linked to building relationships.
• Listen to...

• If this is a new process you are putting in place at your company/in your team, be transparent about it.
• Be clear that you do this with all employees who work directly for you.
• Book a regular cadence of 1:1s. They should not be ad-hoc. It’s ok to skip one...