The Four Stages Of Knowledge

Continuously shifting depending on who you are talking to.

Treating knowledge as concrete (a noun)  suggests there is a specific point at which what you know becomes an absolute truth. When knowledge becomes a process, a fluid verb instead of a concrete noun, our worldview changes.

Knowing more about a subject doesn’t necessarily mean that you are right. We need to be able to measure the quality of information we possess.

Attentional Capital is a measurement used to calculate how we arrive at a place of knowledge.

• A high AC: you have obtained your information through focused and objective research and would be open to changing your position if presented with sufficient evidence.
• A low AC: you reactively believe whatever comes across your news feed and hold onto your beliefs in a dogmatic and tribal manner.