The social presence theory - Deepstash

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The social presence theory

The theory examines the ability of a communication medium to effectively and accurately convey social cues.

Research on nonverbal communication estimated that 93% of communication is nonverbal. It is generally accepted that body language and facial expression influence our perceptions of other people and how we respond to them.

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MORE IDEAS FROM THE SAME ARTICLE

PC bravery is false bravery that comes from hiding behind a computer screen. It includes saying things online you would never say in person, threatening people you don't like, or making up lies to infuriate people (known as trolling).

In groupthink, our desire for an unified opinion can override our ability to consider other viewpoints objectively.

Whenever you feel swept along in a virtual firestorm, ask yourself if you would deliver your response to this person face-to-face.

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