Pokémon
Pokémon, with its first incarnation as a video game + trading card collection, emerged in Japan back in 1996 and created a viral storm, earning USD 5 billion for Nintendo, its parent company, in just three years. It created a frenzy of fans all across the world, something known as “Pokémania".
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The Pokémon Phenomenon
The franchise of Pokémon, which ranges from movies, video games and even card games, which are after more than 20 years, is as strong as ever. It has kept evolving with new and fresh ideas (like the 'Go' version) and has incorporated new technology (like embracing smartphones) to keep the...
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