Many people fall into the competency trap, which is the assumption that their established principles and mental models, that have served them all these years, will be sufficient in the future too.
They rely on familiar tools, skills and routines, getting into their comfort zone in the false belief that they don’t need to upgrade or change in this increasingly complex and competitive world, where change is the only constant.
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Many product managers will be intimately familiar with the perils of “the build trap” — the practice of focusing exclusively on output rather than outcomes by releasing one feature after another instead of focusing on the needs and desires of the user.
Far too many companie...
As most of us have preexisting mental models, it is hard to change one’s mind and completely eliminate the various cognitive biases.
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