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ASMR: what we know so far about this unique brain phenomenon – and what we don't

Autonomous sensory meridian response - ASMR

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ASMR is an emotional state that some people experience when they hear, see, and feel certain "triggers," such as whispering, delicate hand movements, and light touch.

The feeling is described as a tingling sensation that starts from the top of the head and spreads down the neck and limbs. Feelings of euphoria and relaxation accompany this "trance-like" state.

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ASMR, explained: why millions of people are watching YouTube videos of someone whispering

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vox.com

Millions of people have watched a video of a woman whispering into a camera. She doesn't do anything particularly interesting. She just whispers in a melodic voice and makes seemingly random hand movements. Yet millions of people are mesmerized by it. For someone who's unfamiliar with this phenomenon, this might trigger one question: What the hell is going on?

Key Ideas

ASMR

ASMR (autonomous sensory meridian response) is a pleasurable feeling or a sensation that people experience during a stimulating audio-visual activity, that is relaxing and deeply personal, ...

ASMR: The tingling sensation

ASMR is a personal, individual experience, with very little science behind it. People enjoy a deeply relaxing whispering video or a role-play, which gives them a tingling sensation on the back of their head and spine. It may be a mundane, monotonous activity like tapping, stirring, or crinkling objects, but they kick in a pleasure sensation in many.

The feeling varies and is somewhat similar to a sexual turn-on, in many cases.

Having ASMR

People get tingles through different kinds of sensory inputs.

Some people find out at an early age that they feel a therapeutic high when they are touched or tickled and love the attention they are given.

Others find that some simple activities or role-plays put them in a trance-like state.

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In The Flow: How To Master Your Brain's Peak Productivity

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blog.trello.com

The chirp of a bird outside your window breaks you from your trance. You've been working for hours, but it felt like minutes. Your conscious mind was totally embraced in the task at hand, in a liminal space where nothing else mattered. You look up from your desk and think: "Where was I?"

Key Ideas

The Flow State

Flow is characterized by complete concentration in the activity at hand, resulting in a loss in one’s sense of space and time. It’s a state of both high challenge and high skill—a place where we’re...

The Six Parts of A Flow State

Intense concentration on the task at hand.
A merging of action and awareness - “being and doing become one”.
A loss of reflective self-consciousness.
A sense of personal control over the situation.
A distortion of the perception of time.
Autotelic experience: the activity itself is intrinsically rewarding, rather than the expected outcome.

What Flow Is Not

It’s not easy. Flow is not just a state where we love the work so much it just pours out. Flow is a state where hard work meets joy and meaning.
It’s not for beginners. The act of learning how to do something won’t always allow us to get into the flow. Getting into the zone in a specific discipline is something that needs to be learned and practiced.

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The Rise Of The Slime Economy

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npr.org

It has become a social media sensation and even led to a run on glue sales. We're talking slime - and not the green liquid Nickelodeon famously dumps on celebrities. And for many young people on YouTube, Instagram and Etsy, it's a moneymaker.

Key Ideas

#Slime

Slime, a Do-It-Yourself Gooey toy, is taking social media by storm. Instagram has around 5 million posts tagged with #slime, while certain influencers like Karina Garcia (considered the pioneer in ...

Gooey Money Maker

Slime lovers are also selling their versions of slime online on platforms like Etsy. Viral Instagram videos serve as a marketing tool for small slime businesses. YouTubers doing slime videos make thousands of dollars in sponsorships deals.

ASMR

Autonomous Sensory Meridian Response (ASMR) refers to a sensation which is like a combination of a tingling sensation, pleasure and relaxation. It is a relaxed trance-like state which has been associated with the crackling, popping and squishing sounds of slime videos, providing an insight into why these videos are popular.

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