Learn more about fashion with this collection
Ways to improve productivity
Strategies for reducing stress
Tips for managing email overload
Innovation
Innovation, transformation and brand cannot work in isolation. It has to work in an integrated way.
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Improving the user experience
If you want to improve the UX, you should put yourself in the shoes of the customer. Try to live what he/she is living. Over time, working on a product, we lose the sense of touch with the customer. We lose our emphaty.
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22 reads
Pilars in a company
Critical Pilars:
- Trust
- Evangelism
Esential Pilars:
- A clear purpose
- Storytelling
- Symbols
Necessary Pilars:
- Sense of belonging
- Sensory appeal
- Authentic...
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Evolution of brands
On the long run, the majority of the big brands will disappear and their place will be taken by milions of micro-brands appearing in local communities because the people start to skrink their social circle and will need to feel safe.
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Possible Recession?
Don't be afraid to do business. The hard times create opportunities to build your brand. You need to see the world with a new point of view. The customers need you the most in the time of need. Try to give them something that they never experienced in a moment like this
For example: Someone...
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Japan tradition
When someone pours you sake in the glass, they will put more then the volume of the glass, spilling a part of it.
Why?
Because they are used to give more then others expect. So, this can be translated in business as under-promise and over-deliver.
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It is not the strongest of the species that survives, nor the most intelligent, but the most responsive to change
CHARLES DARWIN
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4.1 An Innovation Famine
- The ability of Western economies to generate innovation has become weaker. Incomes appear to be stagnating and opportunities for social mobility drying up. The cause is not too much innovation, but too little. The West may still do new things in science and arts but is slowi...
Driving innovation
Driving innovation is not effective. You cannot mandate it. You cannot force employees to be creative, but you can let them know that trying things and failing is acceptable, as long as they learn from this process.
You can promote the behaviors that increase creativity, a...
“If your goal is innovation, then your role must instead be to create an environment—a setting, a context, an organization—where people are willing and able to do the hard work of innovation themselves: to collaborate, learn through trial and error, and make integrated decisions.”
LINDA HILL
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