Martin Lindstrom LIVE at BRAND MINDS 2020 - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

published 7 ideas

Martin Lindstrom LIVE at BRAND MINDS 2020

brandminds.live

Innovation

Innovation, transformation and brand cannot work in isolation. It has to work in an integrated way.



STASHED IN:

3

It is not the strongest of the species that survives, nor the most intelligent, but the most responsive to change

STASHED IN:

5

If you want to improve the UX, you should put yourself in the shoes of the customer. Try to live what he/she is living. Over time, working on a product, we lose the sense of touch with the customer. We lose our emphaty.

STASHED IN:

2

Don't be afraid to do business. The hard times create opportunities to build your brand. You need to see the world with a new point of view. The customers need you the most in the time of need. Try to give them something that they never experienced in a moment like this

For example: Someone...

STASHED IN:

3

When someone pours you sake in the glass, they will put more then the volume of the glass, spilling a part of it.

Why?

Because they are used to give more then others expect. So, this can be translated in business as under-promise and over-deliver.

STASHED IN:

3

Critical Pilars:

  • Trust
  • Evangelism

Esential Pilars:

  • A clear purpose
  • Storytelling
  • Symbols

Necessary Pilars:

  • Sense of belonging
  • Sensory appeal
  • Authentic...

STASHED IN:

2

On the long run, the majority of the big brands will disappear and their place will be taken by milions of micro-brands appearing in local communities because the people start to skrink their social circle and will need to feel safe.

STASHED IN:

3

0 Comments

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP: