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If you want to improve the UX, you should put yourself in the shoes of the customer. Try to live what he/she is living. Over time, working on a product, we lose the sense of touch with the customer. We lose our emphaty.
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Critical Pilars:
Esential Pilars:
Necessary Pilars:
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23 reads
Innovation, transformation and brand cannot work in isolation. It has to work in an integrated way.
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On the long run, the majority of the big brands will disappear and their place will be taken by milions of micro-brands appearing in local communities because the people start to skrink their social circle and will need to feel safe.
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Don't be afraid to do business. The hard times create opportunities to build your brand. You need to see the world with a new point of view. The customers need you the most in the time of need. Try to give them something that they never experienced in a moment like this
For example: Someone...
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19 reads
When someone pours you sake in the glass, they will put more then the volume of the glass, spilling a part of it.
Why?
Because they are used to give more then others expect. So, this can be translated in business as under-promise and over-deliver.
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19 reads
It is not the strongest of the species that survives, nor the most intelligent, but the most responsive to change
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Your attention to your users should be insanely great, to the point of being obsessive. It is not only the product that should be that great but especially the experience of being your user.
For most successful startups, over-engaging with early users is a necessary part of the feedback loo...
The Zen philosopher Alan Watts put it beautifully when he said those who think all the time have nothing to think about except thoughts so they lose touch with reality and live in a world of illusion.
The loss of a friend should not make you feel unworthy.
We often find our identity in our friends. When a friendship is over, we may lose that sense of belonging and acceptance. This is all the more reason to find a sense of self-worth that is innate.
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