Ideas from books, articles & podcasts.
If you want to improve the UX, you should put yourself in the shoes of the customer. Try to live what he/she is living. Over time, working on a product, we lose the sense of touch with the customer. We lose our emphaty.
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Innovation, transformation and brand cannot work in isolation. It has to work in an integrated way.
When someone pours you sake in the glass, they will put more then the volume of the glass, spilling a part of it.
Because they are used to give more then others expect. So, this can be translated in business as under-promise and over-deliver.
On the long run, the majority of the big brands will disappear and their place will be taken by milions of micro-brands appearing in local communities because the people start to skrink their social circle and will need to feel safe.
Don't be afraid to do business. The hard times create opportunities to build your brand. You need to see the world with a new point of view. The customers need you the most in the time of need. Try to give them something that they never experienced in a moment like this
For example: Someone...
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published 4 ideas
Understanding branding vs marketing and how they work together is integral in creating connection and trust with your audience.
Make sure that the item itself is ready to go to market. It’s no use approaching buyers if there are issues with durability or design which need fixing before production can begin in earnest.
Conduct testing which usually happens in various stages and typic...
published 11 ideas
When we make choices about different brands, we are choosing to create an identity. We as human have fundamental need to have a support system, whether it is religion, community or institutions. Now brands have stepped in as pillar of our identity. In marketing there is an idea that we relate to ...
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