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Evolution of brands
On the long run, the majority of the big brands will disappear and their place will be taken by milions of micro-brands appearing in local communities because the people start to skrink their social circle and will need to feel safe.
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MORE IDEAS ON THIS
Improving the user experience
If you want to improve the UX, you should put yourself in the shoes of the customer. Try to live what he/she is living. Over time, working on a product, we lose the sense of touch with the customer. We lose our emphaty.
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22 reads
Pilars in a company
Critical Pilars:
- Trust
- Evangelism
Esential Pilars:
- A clear purpose
- Storytelling
- Symbols
Necessary Pilars:
- Sense of belonging
- Sensory appeal
- Authentic...
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23 reads
Innovation
Innovation, transformation and brand cannot work in isolation. It has to work in an integrated way.
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58 reads
Possible Recession?
Don't be afraid to do business. The hard times create opportunities to build your brand. You need to see the world with a new point of view. The customers need you the most in the time of need. Try to give them something that they never experienced in a moment like this
For example: Someone...
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19 reads
Japan tradition
When someone pours you sake in the glass, they will put more then the volume of the glass, spilling a part of it.
Why?
Because they are used to give more then others expect. So, this can be translated in business as under-promise and over-deliver.
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19 reads
It is not the strongest of the species that survives, nor the most intelligent, but the most responsive to change
CHARLES DARWIN
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32 reads
CURATED FROM
IDEAS CURATED BY
Related collections
Other curated ideas on this topic:
The ethics of visiting death sites
There is a difference between tourism and visiting a place to pay respect. People feel the need to mark sites of tragedy out of respect and to gather there together.
Dark tourists have a curious mixing of mourning, pilgrimage, paying respect and morbid curiosity. However, ...
Creating Feelings of Togetherness
During this holiday season, it is easy to feel disconnected from everyone because of the protocols needed to follow. Fortunately, there are many apps we can use to keep connected with our friends and our loved ones.
We can still create the feeling of togetherness by promoting a safe space...
Anti-Social Social Media
Studies show that the younger demographic wants restricted, private, secure and exclusive networks which cannot be thronged by unwanted people, like their parents.
These exclusive online social places can be termed as digital campfires, and are mainly in the domains of private messagi...
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