A conceptual model is the underlying belief structure about how something works.
For example, on many computers, the process of dragging and dropping files into a folder seems simple because people already understand physical files and folders. But understanding it is only possible because of an effective conceptual model. A computer does not have files and folders and will store data in multiple places.
The complexity of a structure is all in the mind. When we want something to be simpler, we only need a better conceptual model of it.
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