Study other speakers

Listening to an actual radio frees us from the pressure of making decisions that we normally do while deciding what Podcast or digital station to listen to. It is a simple pleasure and the warm radio tones are soothing.

This is the most important principle in Carnegie's book. It's about taking the time to learn about other people's interests and concerns. When you show genuine interest in someone, they're more likely to feel like you're paying attention to them and that you value their company.

Some people are masters of language. They can learn multiple languages, write great poetry, prose or speeches. They can communicate well and explain complex meaning. This universal type of intelligence is found in journalists, public speakers and writers.

Radio jockeys, politicians, TV...