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How Discord (somewhat accidentally) invented the future of the internet
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Key Ideas
Studies show that the younger demographic wants restricted, private, secure and exclusive networks which cannot be thronged by unwanted people, like their parents.
These exclusive online social ...
Private messaging services like Facebook Messenger and Whatsapp are where private interactions happen and people are comfortable sharing details in private group messaging.
There are new applications like Tex-Rex, The Infatuation, or Community which are helping brands penetrate this private space.
Micro-communities are platforms where people gather around shared interests, beliefs or passions. Some examples are Facebook Pages and Groups, Instagram Stories, Slack and Youtube.
Brands can tap into this by partnering with influencers who have the kind of demographic they are targeting.
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Key Ideas
Video games had a reputation of being emotionally numbing and brain rotting, but this recent trend towards narrative-centric gaming is now developing a player’s sense of sympathy and empathy...
There are games designed to train and improve brain functionality, logical deduction, pattern recognition, memory, matching, and outside the box thinking.
The interactivity of games is one way to exercise your mind while having fun. That’s important because, like muscles, the brain will atrophy if you don’t work it.
It’s possible that gaming enables stereotypically introspective individuals to be more social, ultimately improving social skills.
In the earliest consoles, gaming with friends involved a physical gathering in front of a single TV. Even in today’s online multiplayers, gamers often form groups, communicate over voice and video chat, and can even help train leaders in the case of those who manage the groups.
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Key Idea