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In 2015, Discord offered the sprawling gamer community with a niftier option to connect via chat and voice, even when they were not playing their favourite multiplayer online game.
The well-thought-out, customizable communication tools have since made Discord the center of the gaming universe with over 100 million active users.
Discord has worked hard on ensuring the lowest latency possible during a voice call, and that hard work is now paying off when they realize that it’s not just gamers who want sub-millisecond latency.
With so many communication tools available in various online platforms, Discord offers nothing new on the surface and feels like a mashup of Slack, Reddit, Zoom and similar tools. However, the way the tools are offered feels like people are hanging around and enjoying being connected passively, and are not working. The USP of Discord is the sense of play.
With decades of experience with the online communities, fickle gamers, and serious hardware and software issues, Discord has evolved as the place to talk about anything, and for simply hanging out with like-minded people on the internet.
While the other tools come with a purpose and a sense of urgency, the users and gamers at Discord are hooked to the casual, non-purposeful nature of the platform which resembles an online version of a college campus.
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Studies show that the younger demographic wants restricted, private, secure and exclusive networks which cannot be thronged by unwanted people, like their parents.
These exclusive online social ...
Private messaging services like Facebook Messenger and Whatsapp are where private interactions happen and people are comfortable sharing details in private group messaging.
There are new applications like Tex-Rex, The Infatuation, or Community which are helping brands penetrate this private space.
Micro-communities are platforms where people gather around shared interests, beliefs or passions. Some examples are Facebook Pages and Groups, Instagram Stories, Slack and Youtube.
Brands can tap into this by partnering with influencers who have the kind of demographic they are targeting.
The World Health Organization officially added a new disorder to the section on substance use and addictive behaviors : “
Addiction can include:
The idea that someone can be addicted to a behavior, as opposed to a substance, remains debatable.