What it means to be creative - Deepstash

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What it means to be creative

Creativity is often thought of as creating something unique. But, most of what we experience as "new" is simply old stuff presented in fresh or unexpected ways.

Creative work also adds some kind of value to the world. If something is novel but doesn't add value, we won't consider it. If it adds value but isn't new, we consider it to be a rip-off.

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Boredom itself allows creativity to flow. However, modern society with all its gadgets has gotten really good at distracting us from this boredom.

Buy low, sell high. Look for opportunities that are more valuable than most people believe they are, refurbish it and change it into something of a higher value that people can enjoy and value.

The idea that creativity happens due to a moment of inspiration is false. Inspiration happens when you put in the time to be creative.

It triggers some degree of surprise or excitement within us and gives us a new way of seeing things that we could not see before.

Combining novelty and value requires a lot of trial and error. It requires feedback. It requires understanding your audience and their values. It requires shaping and perfecting your craft over many years. For every great idea, there are hundreds of failed ideas.

An ordinary life allows creative people to put food on the table and hone their crafts at the same time.

Creativity isn't an invention; it's reinvention.

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