The Psychology Of Exchanging Gifts
According to French anthropologist Marcel Mauss, gift-giving carries many legal, moral, economical and spiritual aspects, and is significant for the whole social fabric. Many ancient cultures follow the intricate rules of gift exchange, which is not a voluntary act, but rather a comprehensive set of rules based on obligation and formality.
If a person does not take part in this obligatory ritual, he or she risks losing respect, moral authority and even wealth.
MORE IDEAS FROM THE ARTICLE
The Gift protocol is a non-voluntary strategy to affirm and strengthen the moral bonds of society.
It is a competitive, formal game that diminishes the pure value of gifts and makes it into a set of rules.
Every year, many families across the world celebrate Christmas and have a tradition of giving children with special Christmas gifts.
Critics have decried the commercialization of the Christmas season for long, although the tradition of buying gifts for children and young adults precedes the corporate marketing efforts that have largely hijacked the true spirit of the festive season.
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