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According to French anthropologist Marcel Mauss, gift-giving carries many legal, moral, economical and spiritual aspects, and is significant for the whole social fabric. Many ancient cultures follow the intricate rules of gift exchange, which is not a voluntary act, but rather a comprehensive set of rules based on obligation and formality.
If a person does not take part in this obligatory ritual, he or she risks losing respect, moral authority and even wealth.
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The Gift protocol is a non-voluntary strategy to affirm and strengthen the moral bonds of society.
It is a competitive, formal game that diminishes the pure value of gifts and makes it into a set of rules.
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A recent study in a marketing journal advises to use gratitude, and start with a note of thanks towards what has been endured by the recipient.
For Example, Saying “Thank you for your patience’ instead of ‘Sorry for the wait’.
... along with justifications is all we normally blurt out during a heated discussion or argument, and it just makes things worse.
Focus on the present and the future, and not try to justify the past.
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Generosity reduces blood pressure as much as medicine and exercise. It also lowers ...
Feeling good is a product of doing good.
According to a study, giving triggers feel-good chemicals like endorphins, dopamine, and oxytocin.
Being stingy can actually raise our stress levels, while being generous can keep the stress down.
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