George Loewenstein's theory on curiosity
- Curiosity is influenced by framing effects. If the situation highlights a single missing piece, you’re much more curious than if you think you haven’t assembled most of the puzzle.
- Insight-based issues provoke more curiosity than accumulative ones. If you need a single idea to make the entire idea snap into relief, you’ll be more curious than if the answer is only to be found by acquiring a mountain of facts.
- You need to believe you can solve the puzzle. To be curious, we need to believe we can achieve success. If you think a lot of investigation won’t result in an insightful payoff, low curiosity is likely to result.
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