When we admit our weakness, we are more human, likeable and authentic. This honest and imperfect person becomes charismatic, something known as the vulnerability effect.
While conducting a study of two women selling blenders at a mall, it was found that the ‘clumsy’ lady seller, who often forgot to close the lid and spilt smoothie on herself was considered more likeable and charismatic. The other more perfect woman who had a perfectly good presentation was not considered as charismatic.
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