Writing Conclusion Better: Making It Human

If your objective is to:

• Incite action: describe how a successful action was completed in the past and its steps.
• Tell people about yourself, feature genuine, humanizing struggles, failures, and wins.
• Convey values, tap into familiar emotions and si...

• Make sure all content has a clear goal
• Think enticing titles
• Hook your readers from the first line. Start your copy with some exciting data, a one-sentence story, or a question.
• Make your copy scannable. Most people skim read, so use descriptive subheadings, lists, & ...

The colloquial understanding of magic is someone who does a coin trick. The coin disappears from one hand and is gone for just a moment. At that moment we feel the tension. How is that possible?

Once we know how the trick is done the magic evaporates. This magic can be found in t...