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Many authors, article writers and content writers draft samples without a proper conclusion or a wrap-up.
Beginner writers can try to follow the advice on structuring an essay or thesis statement, given by English teachers: “Tell ’em what you’re gonna tell ’em, tell ’em, and then tell ’em what you told ’em.”
Other than that, complex ideas are sometimes difficult to summarize, and there is conflicting advice available, which can be confusing.
Once an author has stated the idea and offered evidence and anecdotes to support it, the concluding part has to answer the ‘so what?’ question that can crop in the reader’s mind, usually when the end of the article/paper is near.
The reader is satisfied once the main take away is clear, and the questions “Why is this important?” Or “Why should anyone care?” are adequately answered.
A personal touch is a nice trick to create an impactful conclusion.
The readers will identify and would feel a connection with the personal story humanizing the subject at hand.
If something resonates or lingers in the reader's mind, long after the article has been read, then it is a sign that the conclusion was impactful and created an impression.
Asking a direct question or creating a personal challenge makes them think about that idea, and apply it to their lives.
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