Reverse Brainstorming: A Different Approach to Brainstorming
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Reverse Brainstorming
Reverse brainstorming is used when it is difficult to identify solutions to the problem directly. It involves combining brainstorming and reversal techniques.
Start with one of two reverse questions.
- Instead of asking "How do I solve or prevent this problem?" ask, "How could I cause the problem?"
- Instead of asking "How do I achieve these results?" ask, "How could I achieve the opposite?"
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How to Use the Reverse Brainstorming Tool
- Identify the problem and write it down.
- Reverse the problem. Ask how you can cause the problem (instead of how you can solve the problem)
- Brainstorm the reverse problem to produce reverse solution ideas. Accept all ideas at this stage.
- Now reverse your brainstormed ideas into solution ideas for the original problem or challenge.
- Evaluate these solution ideas. Can you see a potential solution?
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