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Reverse brainstorming is used when it is difficult to identify solutions to the problem directly. It involves combining brainstorming and reversal techniques.
Start with one of two reverse questions.
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It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can ...
On your own, you don't have to worry about other people's egos or opinions, and you can be freer and more creative.
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Everyone can learn to brainstorm better - it’s a process like any other.
And the beauty of a process is that it can be taught, learned, and shared.
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The brainstorming process was popularized in the 1950s by Alex Osborn, an advertising executive at Barton, Batton, Durstine, & Osborn (BBDO).
Frustrated by hi...
Give people time to think by themselves prior to the brainstorm, so everyone has a chance to take his or her thought process in a unique direction.
A potential consequence of brainstorming is convergent thinking: the tendency for individuals’ ideas to become increasingly similar over the course of a brainstorming session.