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Reverse brainstorming is used when it is difficult to identify solutions to the problem directly. It involves combining brainstorming and reversal techniques.
Start with one of two reverse questions.
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It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can ...
On your own, you don't have to worry about other people's egos or opinions, and you can be freer and more creative.
Everyone can learn to brainstorm better - it’s a process like any other.
And the beauty of a process is that it can be taught, learned, and shared.
The brainstorming process was popularized in the 1950s by Alex Osborn, an advertising executive at Barton, Batton, Durstine, & Osborn (BBDO).
Frustrated by hi...
Give people time to think by themselves prior to the brainstorm, so everyone has a chance to take his or her thought process in a unique direction.
A potential consequence of brainstorming is convergent thinking: the tendency for individuals’ ideas to become increasingly similar over the course of a brainstorming session.