Gift Giving: Santa Claus Enters
- During the 1860s, cartoonist Thomas Nast created a warm, grandfatherly character who had many toys for kids, changing the image of Saint Nicholas, who was earlier portrayed as a jolly elf.
- The December 1868 issue of Hearth And Home published the first new ‘old jolly uncle’ Santa Claus figure.
- Christmas giving started in full swing in a few decades from then, with marketers taking advantage of this new gifting frenzy.
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