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Every year, many families across the world celebrate Christmas and have a tradition of giving children with special Christmas gifts.
Critics have decried the commercialization of the Christmas season for long, although the tradition of buying gifts for children and young adults precedes the corporate marketing efforts that have largely hijacked the true spirit of the festive season.
Donating gifts to poor children as Christmas charity started only after gift-giving to the children of one’s own family and friends became a common ritual.
Gifting in general is not according to ‘good behaviour’ and does not have an exclusive link to the Christian faith.
Gift giving for children during Christmas started in New York City in the 1800s when the holiday was ‘reinvented’ as a family bonding time that integrated the various home decoration and shopping rituals.
When the city’s population grew ten times from 1800 to 1850, city planners and the elites feared that the street revelry done by ‘commoners’ would be a problem for them during the holidays, and started to focus the celebrations to be done at homes only.
As the toy industry, children's books and magazines began to emerge in the 1820s, parents were happy to see these mediums as being instructional and personal at the same time.
Consumer products spread wide in other American cities and parents could not even control the kids’ access to items targeted at them by corporates.
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