Everyone is the hero of their own story. That means that people are not paying as close attention to your failures as you are.

One reaction of failing is to think failure defines your overall worth. If no one buys my idea, then my idea and I must not be very good.

That thinking causes you to miss out on some valuable feedback. You should be able to ask afterwards: "What did ...

The amount of effort you put into something often matches how you feel about its failure. The more significant it is, the more disappointed you'll feel when it doesn't work out.

As you get more distance between yourself and your failure, the more amazed you'll ...

The concept of Shine Theory is helping someone be their best self and relying on their help to do the same for you. The more you shine, the more you light up everyone around you. It's about learning how someone else's success doesn't take away your own.

Seek out and cul...

Years of planning and hard work are not enough to protect you from failure. A presentation can fail, a start-up can have a bumpy launch, a writer gets blocked. This disappointment can often prevent you from trying again.

However, we can take a cue from the scientific method, which is built...