Big Hairy Audacious Goal (BHAG) - Deepstash
Big Hairy Audacious Goal (BHAG)

Big Hairy Audacious Goal (BHAG)

BHAGs focus on “audacious 10-to-30-year goals” that propel you toward your brand’s vision.

Examples from real-world companies:

  • SpaceX: Enable human exploration and settlement of Mars
  • Microsoft: A computer on every desk and in every home
  • Blackpool FC: Reach English Premier League.

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MORE IDEAS FROM Social Media Goals: 7 Essential Strategies to Set Social Media Goals

SMART goal-setting framework

Set goals that are:

  • Specific: It will be easier to see what you need to accomplish.
  • Measurable: How will you know when you’ve achieved your goal?
  • Attainable: Or realistic. Is it possible to achieve the goal you’ve set for yourself?
  • Relevant: For businesses, a relevant goal means that it has the potential to impact your business objectives, vision, or values.
  • Time-bound: Give your goal a deadline.

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 Locke and Latham’s 5 Principles of Goal-Setting
  1. Clarity: clear goals help with understanding the task at hand.
  2. Challenge: the goal should be challenging enough to prove motivating, but not impossible to achieve. 
  3. Commitment: involve your team in the goal-setting process.
  4. Feedback: measure your progress and seek advice.
  5. Task complexity: be careful in adding too much complexity to your goals as it can impact morale, productivity, and motivation.

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  • Objectives – This is what you hope to accomplish. Objectives usually take the form of broad goals that are not measurable (that’s what the Key Results section is for).
  • Key Results – Based on objectives, the key results are almost always defined with a specific number.

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Growth Hacker goal-setting
  • Form Hypothesis
  • Select KPI (Key Performance Indicator)
  • Set Goal
  • Execute
  • Track Progress (adjust execution as necessary)
  • Socialize/Iterate (let everyone know how it worked)

One of the unique elements of growth hacker goal-setting is the involvement from the whole team/audience via sharing your progress.

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  • Think Big – Define your ultimate goal
  • Act Small – Identify the milestones that will help you achieve that goal
  • Move Quick – Come up with a timeline for achieving each milestone

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RELATED IDEA

A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.

The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change. 

You can A/B test with both organic and paid posts.

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In 1954, management guru Peter Drucker introduced “management by objectives,” an approach where employees would agree with their boss on a set of goals and work toward achieving those objectives throughout the year.

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Goal setting

Is the act of selecting a target or objective you wish to achieve.

Goal setting is not only about choosing the rewards you want to enjoy, but also the costs you are willing to pay to achieve your goals.

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