Social Media Goals: 7 Essential Strategies to Set Social Media Goals
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SMART goal-setting framework
Set goals that are:
- Specific: It will be easier to see what you need to accomplish.
- Measurable: How will you know when you’ve achieved your goal?
- Attainable: Or realistic. Is it possible to achieve the goal you’ve set for yourself?
- Relevant: For businesses, a relevant goal means that it has the potential to impact your business objectives, vision, or values.
- Time-bound: Give your goal a deadline.
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Locke and Latham’s 5 Principles of Goal-Setting
- Clarity: clear goals help with understanding the task at hand.
- Challenge: the goal should be challenging enough to prove motivating, but not impossible to achieve.
- Commitment: involve your team in the goal-setting process.
- Feedback: measure your progress and seek advice.
- Task complexity: be careful in adding too much complexity to your goals as it can impact morale, productivity, and motivation.
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Objectives & Key Results (OKRs) framework for goal setting
- Objectives – This is what you hope to accomplish. Objectives usually take the form of broad goals that are not measurable (that’s what the Key Results section is for).
- Key Results – Based on objectives, the key results are almost always defined with a specific number.
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BSQ (Big, Small, Quick) framework for goal-setting
- Think Big – Define your ultimate goal
- Act Small – Identify the milestones that will help you achieve that goal
- Move Quick – Come up with a timeline for achieving each milestone
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Big Hairy Audacious Goal (BHAG)
BHAGs focus on “audacious 10-to-30-year goals” that propel you toward your brand’s vision.
Examples from real-world companies:
- SpaceX: Enable human exploration and settlement of Mars
- Microsoft: A computer on every desk and in every home
- Blackpool FC: Reach English Premier League.
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Growth Hacker goal-setting
- Form Hypothesis
- Select KPI (Key Performance Indicator)
- Set Goal
- Execute
- Track Progress (adjust execution as necessary)
- Socialize/Iterate (let everyone know how it worked)
One of the unique elements of growth hacker goal-setting is the involvement from the whole team/audience via sharing your progress.
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