Set goals that are:

• Specific: It will be easier to see what you need to accomplish.
• Measurable: How will you know when you’ve achieved your goal?
• Attainable: Or realistic. Is it possible to achieve the goal you’ve set for yourself?
• Releva...

1. Clarity: clear goals help with understanding the task at hand.
2. Challenge: the goal should be challenging enough to prove motivating, but not impossible to achieve. 
3. Commitment: involve your team in the goal-setting process.
4. Feedback: measur...

• Objectives – This is what you hope to accomplish. Objectives usually take the form of broad goals that are not measurable (that’s what the Key Results section is for).
• Key Results – Based on objectives, the key results are almost always defined with a specific number.

• Think Big – Define your ultimate goal
• Act Small – Identify the milestones that will help you achieve that goal
• Move Quick – Come up with a timeline for achieving each milestone

BHAGs focus on “audacious 10-to-30-year goals” that propel you toward your brand’s vision.

Examples from real-world companies:

• SpaceX: Enable human exploration and settlement of Mars
• Microsoft: A computer on every desk and in every home
• Blackpool FC: Reach ...

• Form Hypothesis
• Select KPI (Key Performance Indicator)
• Set Goal
• Execute
• Track Progress (adjust execution as necessary)
• Socialize/Iterate (let everyone know how it worked)

One of the unique elements ...