<ol><li>Clarity: clear goals help with understanding the task at hand.</li><li>Challenge: the goal should be challenging enough to prove motivating, but not impossible to achieve. </li><li>Commitment: involve your team in the goal-setting process.</li><li>Feedback: measure your progress and seek advice.</li><li>Task complexity: be careful in adding too much complexity to your goals as it can impact morale, productivity, and motivation.</li></ol>

 Locke and Latham’s 5 Principles of Goal-Setting

<ul><li>Objectives – This is what you hope to accomplish. Objectives usually take the form of broad goals that are not measurable (that’s what the Key Results section is for).</li><li>Key Results – Based on objectives, the key results are almost always defined with a specific number.</li></ul>

Objectives & Key Results (OKRs) framework for goal setting

BHAGs focus on “audacious 10-to-30-year goals” that propel you toward your brand’s vision.Examples from real-world companies:<ul><li>SpaceX: Enable human exploration and settlement of Mars</li><li>Microsoft: A computer on every desk and in every home</li><li>Blackpool FC: Reach English Premier League.</li></ul>

Big Hairy Audacious Goal (BHAG)

Set goals that are:<ul><li>Specific: It will be easier to see what you need to accomplish.</li><li>Measurable: How will you know when you’ve achieved your goal?</li><li>Attainable: Or realistic. Is it possible to achieve the goal you’ve set for yourself?</li><li>Relevant: For businesses, a relevant goal means that it has the potential to impact your business objectives, vision, or values.</li><li>Time-bound: Give your goal a deadline.</li></ul>

SMART goal-setting framework

<ul><li>Form Hypothesis</li><li>Select KPI (Key Performance Indicator)</li><li>Set Goal</li><li>Execute</li><li>Track Progress (adjust execution as necessary)</li><li>Socialize/Iterate (let everyone know how it worked)</li></ul>One of the unique elements of growth hacker goal-setting is the involvement from the whole team/audience via sharing your progress.

Growth Hacker goal-setting

<ul><li>Think Big – Define your ultimate goal</li><li>Act Small – Identify the milestones that will help you achieve that goal</li><li>Move Quick – Come up with a timeline for achieving each milestone</li></ul>

BSQ (Big, Small, Quick) framework for goal-setting

Setting social media goals is hard. "How cool would it be to drive 300 sign-ups a month from Facebook Ads?" This is how I tend to go about setting social media goals. I pull an aspirational number out of the air and go for it.