Problem – Agitate – Solve Storytelling Formula - Deepstash
Persuasive storytelling

Learn more about communication with this collection

How to use storytelling to influence and persuade

How to create a compelling narrative

How to structure your story for maximum impact

Persuasive storytelling

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Problem – Agitate – Solve Storytelling Formula

  • Problem: Present a problem
  • Agitate: Agitate the problem
  • Solve: Solve the problem

First, you present a problem. Second, instead of presenting the “After”, you intensify the problem with emotional language. Finally, you solve the problem by offering your product or services.

1.58K

3.67K reads

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Pixar’s Award-Winning Storytelling Formula

Pixar’s Award-Winning Storytelling Formula

Once upon a time there was.... Every day, ... One day, ... Because of that, ... Because of that, ... Until finally, ...

The idea is to introduce a character or a group of character, describe their usual routine, present a twist that disrupts their daily lives, explain how they ove...

1.57K

2.9K reads

Nancy Duarte’s Secret Structure of Great Talks

Nancy Duarte’s Secret Structure of Great Talks

In a famous TED talk, Nancy Duarte presents the structure of a presentation made famous by Steve Jobs.

  • What is: The status quo
  • What could be: The future that could be possible

Go back and forth between the two and end off with a …

1.48K

3.28K reads

The Hero’s Journey Storytelling Formula

The Hero’s Journey Storytelling Formula

  • Departure: A hero receives a call to go on an adventure, receives advice from a mentor, and heads out on her journey.
  • Initiation: The hero meets a series of challenges but eventually completes the mission.
  • Return: The hero re...

1.5K

2.41K reads

Three-Act Storytelling Structure

Three-Act Storytelling Structure

One of the oldest and most straightforward storytelling formulas:

  • Setup: Set the scene and introduce the character(s)
  • Confrontation or “Rising action” : Present a problem and build up the tension
  • Resolution: Resolve the...

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13.5K reads

Dave Lieber’s V Storytelling Formula

Dave Lieber’s V Storytelling Formula

  • Introduce the character;
  • Bring the story to its lowest point;
  • Turn it around and finish with a happy ending.

Once you introduce the character of the story, describe how things went awful for him/her, using emotion...

1.49K

2.69K reads

Star – Chain – Hook Storytelling Formula

  • Star: An attention-getting, positive opening
  • Chain: A series of convincing facts, benefits, and reasons
  • Hook: A powerful call-to-action.

The star grabs your audience’s attention. The chain turns your audience’s at...

1.52K

3.04K reads

Dale Carnegie’s Magic Formula for Storytelling

Dale Carnegie’s Magic Formula for Storytelling

Dale Carnegie usues a more dramatic structure for storytelling

  • Incident: Share a relevant, personal experience, to grab your audience’s attention.
  • Action: Describe the specific action taken to solve or prevent a problem, showing that a change w...

1.68K

4.09K reads

Simon Sinek’s Golden Circle

Simon Sinek’s Golden Circle

The Golden Circle is a narrative structure from Simon Sinek. His claim is   can be used as a guide to vastly improve every aspect of your business or organization—from leadership and hiring, to product development, sales, and marketing.

  • Why: Why the company exists (Why...

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4.19K reads

Before – After – Bridge Storytelling Formula

  • Before: Describe the world with Problem A.
  • After: Imagine what it’d be like having Problem A solved.
  • Bridge: Here’s how to get there.

Set the stage of a problem that your target audience is likely to experience ( ...

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4.1K reads

Five-Act Storytelling Structure

Five-Act Storytelling Structure

Also known as Freytag’s Pyramid:

  • Exposition: Introduce important background information
  • Rising action: Tell a series of events to build up to the climax
  • Climax: Turn the story around (usually the most exciting part of t...

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5.43K reads

CURATED FROM

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vanessaw

I like movies, reading books and tea. I also listen to a lot of podcasts.

How do great presenters tell their stories

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Before – After – Bridge Storytelling Formula

  • Before: Describe the world with Problem A.
  • After: Imagine what it’d be like having Problem A solved.
  • Bridge: Here’s how to get there.

Set the stage of a problem that your target audience is likely to experience ( ...

PSB: Problem, solution, benefit

  1. Begin with presenting the problem, a clear point of frustration.
  2. Present your well-thought-out solution to the problem
  3. The “Benefit” is typically indirect and should not require much emphasis. Your audiences’ response should come naturally as a r...

Problem Solving

Problem Solving

Graphic design can actually be seen as one big piece of problem-solving: You’re given a brief by a client, which you can think of as a problem, which you then have to solve using the skills you’ve developed through your graphic design training.

Problem solving actually...

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