Ideas from books, articles & podcasts.
When we set goals, we are not that great at assessing our own ability to achieve them.
Because whether or not a goal is truly attainable can only be known when we start working on it.
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Although setting goals is an important tool for self-motivation, but we tend to be overconfident beings, especially when a goal is linked to our self-esteem (we want to feel good about ourselves when it comes to achievements and aspirations).
So when we assess our own capabilities at taking on...
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Set goals that are:
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There are two central processes that shape brand flagship platforms:
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Flagship platforms shift the market focus from products to entire category spaces, require measurements that extend beyond brand performance to interaction quality, and demand new resources and skills that enable the ongoing orchestration of interactions and relationships.
The essence of communication is to inform, influence, inspire, motivate, learn, socialize and build relationships. Communication makes possible persuasion, negotiation, and improved work delivery.
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