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Believing that long shots are feasible

Believing that long shots are feasible

When we set goals, we are not that great at assessing our own ability to achieve them.

Because whether or not a goal is truly attainable can only be known when we start working on it.

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  • Don’t negate your progress as there is power in small wins.
  • Don’t dwell on the failure: Reflect on your journey to achieving your goal.
  • Think about related benefits: While you may not have achieved your goal fully, not all is lost.
  • Ask for an objective analysis: W...

  • The persistent pursuit of unattainable goals can lead to higher achievements: focusing on smaller accomplishments can bolster positive feelings, motivating us to take on more goals in the same category. As long as we know that unattainable goals are not really about the destination, but the...

Although setting goals is an important tool for self-motivation, but we tend to be overconfident beings, especially when a goal is linked to our self-esteem (we want to feel good about ourselves when it comes to achievements and aspirations).
So when we assess our own capabilities at taking on...

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SMART goal-setting framework

Set goals that are:

  • Specific: It will be easier to see what you need to accomplish.
  • Measurable: How will you know when you’ve achieved your goal?
  • Attainable: Or realistic. Is it possible to achieve the goal you’ve set for yourself?
  • Releva...

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Central Processes That Shape Brand Flagship Platforms

There are two central processes that shape brand flagship platforms:

  1. Consumer crowdsourcing and crowd-sending of products; and
  2. Content

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Flagship platforms shift the market focus from products to entire category spaces, require measurements that extend beyond brand performance to interaction quality, and demand new resources and skills that enable the ongoing orchestration of interactions and relationships.

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The Reason We Communicate

The essence of communication is to inform, influence, inspire, motivate, learn, socialize and build relationships. Communication makes possible persuasion, negotiation, and improved work delivery.

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