Bring in the emotional connect

Our assumptions about what employers care about or what will make a product sell can easily be cleared up by using the interview method.

• Identify five people who are moderately successful in your field.
• Ask them if you can buy them lunch.
• Meet with...

Don't think you can continue to relate to your customer. Instead, make a list of the outcomes you want, then make a guess what will get you there based on data and research.

• • If you don't have the volume of data, start with qualitative feedback from user surveys or testing.*

... and beyond:

• Be agile. Pivoting has gotten a lot of businesses through the pandemic. Continuing to adapt to it is what helps you keep going.
• Communicate honestly and authentically. When facing a crisis, be transparent with everyone affected ...