Make notes of articles unique perspective and brainstorm what articles are best

Look for recurring themes in the top-ranking pages, and make a note of their unique perspective or opinion. For example, a common angle for “how to develop film” is that you can do it at home.

Content type  → blog post/article

Content format  → guide/how-to

Content angle  → complete guides; techniques for beginners and/or writers who are new to SEO

To match search intent  and get a better chance at ranking, I chose to make this a comprehensive SEO resource for writers instead of, say, doing a roundup of quotes or a listicle of top writing tips.

Search intent is a generally overlooked ranking factor  that also  helps you re-optimize existing content.