Paradox of choice is an experiment carried offering shoppers an assortment of 24 types of jam led to fewer sales than presenting just 6 types. A rational agent would, of course, prefer more choice, so clearly people are irrational.
Recent studies however showed we are not so easily described:
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CURATED FROM
There Is More to Behavioral Economics Than Biases and Fallacies - Behavioral Scientist
behavioralscientist.org
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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