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Is a way to provide feedback and critique without creating fear or negative feelings, branded by the animation studio Pixar.
Imagine an art director giving feedback to an animator on some sketches for Pixar’s next blockbuster movie and instead of saying something like “but the characters expression is all wrong,” they’ll frame it using more encouraging and creative words like and or what if: “what if we could make their expression more (enthusiastic, brazen, etc).”
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Positive feedback isn’t the best way to drive results and negative feedback isn’t actually all that bad:
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